For Candidates

BRAND YOURSELF

How you prove yourself apart from rest of the job hunters, and ensure that you stand out to potential employers? Now-a-days many corporate houses are looking quality professionals who know what they want and are determined to progress in their chosen career. Below are some of the very useful techniques to market yourself for your potential employer.

Be a Salesperson of Your Own

  • Think yourself as a salesperson, whose livelihood is dependent on the sales of your product, you need to market and sell yourself as a product. The best marketer knows how to position his or her product and advertise all the benefits that are relevant to the needs of a buyer. Similarly, to close the sale and wow the employer, you need to explore advantages of the product.
  • Your positive strengths, work experience, industry knowledge, contacts, specific skills, abilities and successes, and quote examples that matter most to the business you cater. Relevancy is the keyword here even if you are seeking to work in a new division. It is important for you to critically evaluate the key transferable skills you possess which will add significant value to the potential hirers.

Treat yourself as a Social Networking Guru

  • Stay focused and network constantly and aggressively with other industry professionals. Participate in different business and social networking events to enhance your profile. A Networking Guru contributes actively to these platforms by sharing his success stories, interesting case studies or market insights that have gathered throughout his/her career across the industries.
  • Update yourself of market and industry trends so that you can build your strengths in the areas that are in high demand. Discuss issues intelligently with potential employers or other contacts of your networking events to get insight of your dream project.

Impress Your Potential Employer

  • Established an approach of your credibility and increase your profile above other candidates by explaining your commitment and sincerity through asking concise, focused and clear questions about the company. The employer will see you as someone who is noticeably interested, proactive and serious about the job and the organization.
  • The best path to stand out from other job seekers and impress your potential employers is to show them your knowledge of the company and the industry. Make it your mission to find out maximum on the companies where you would like to work and do due diligence on its senior management, history, products, services, successes, significant projects, partners and its competitors.

Move Forward and Make Favorable Impression to Your Employer

  • Emphasizing too much on presenting the past job responsibilities instead of showcasing the achievements and accomplishments to prospective employers gives different impression. One of the secrets to marketing yourself is to use your previous work experience and successes to convince potential employers that you possess the knowledge, expertise and skills that their company and industry need to help move them forward.
  • Tell your story how you performed in the previous company role. For example, instead of saying, "I worked on the monthly close process" use active words that imply your contribution to the progress of the function like, "Over the course of my time with my former employer, I successfully streamlined the monthly close process."
  • Tweak your resume to underline a success rather than merely listing a responsibility. By doing so, you come across as a forward looking visionary and results-oriented candidate, which is essentially what every employer is looking in a successful employee.

Seek Professional Help from Your Specialized Recruiter

The consultants from reputable search firms can help highlight your most compelling transferable skills and build a presentable case for you to hirers. When you work with headhunters, you will also receive invaluable career consultation and advice, as well as professional coaching to help prepare you for interviews. Recruitment consultancy can utilize their existing relationships with their clients to open new career opportunities and provide a selection of potential jobs from the high profile organizations or new industries.

Endorsement and Recommendations

  • Testimonials, recommendations and referrals are an excellent way to market yourself. Having someone else's endorsement on your personality, capabilities and performance is an extremely powerful tool. Third party testimonials take on an objective stance and give you more credibility. What makes testimonials and referrals so believable is that you are no longer promoting yourself, but have other people doing it for you.
  • Start saving emails and written comments from your colleagues, superiors, clients, customers and business partners that compliment your work efficiency, professionalism, contribution, skills and abilities or anything that is highly positive and reinforces your strengths.
  • Obtain your testimonials as success stories when meeting prospective employers or list them down as quotes in your resume. They serve as a strong summary of your accomplishments without appearing like bragging, and give hirers a quick snapshot of your profile. Social networking events are the most ideal platform for referral-building as they will often provide you with targeted contacts, leads and other opportunities.